In today's world, the garment industry is highly saturated. New brands are born every day, and there has been an unprecedented growth in the number of clothing businesses worldwide. Globally, the industry is worth over three billion dollars, and this figure is only continuing to increase. This means that all garment businesses face stiff competition. When starting a new apparel brand, it can be challenging to break into such a competitive market. Even those garment businesses that are already established may struggle to push their sales and successes to the next level.
It is essential to be aware of strategies to put into action to boost your garment business. In this article, we cover four ideas taken from some of the most successful clothing companies in the world. Implement these and see your brand placed a head and shoulders above your competitors, with your customer base growing and profits rising steadily.
Join the World of eCommerce with a Great Website
High street shopping is still loved by many; however, online sales are undeniably on the up. Many high street chains are closing their land-based stores, and some clothing businesses rely solely on online shopping. This has been a growing trend in the industry for some time – by removing the need to pay rent for retail locations, profit margins and revenues are easily increased. However, the COVID-19 pandemic pushed clothing businesses into digitalization more quickly. With many people worldwide being placed under strict lockdown measures, shoppers reverted to online sales to purchase goods safely from the comfort of their homes. Today, online clothing sales are now in the best interests of both business owners and consumers.
For any garment business, branching into the world of eCommerce is, therefore, a must. And for this, you need a website. However, while a great website works wonders, a poor website could see your sales rapidly decrease. So, what makes a website great? It must be fast and responsive, easy to use, and sleek, professional, and polished finish. When designing your site, you should also always have your customers in mind. Conduct market research to discover the wants and needs of your target market, then track the performance of your website to check it is still relevant and connecting with visitors.
Choose Reputable and Eco-Friendly Suppliers
When starting a new clothing business, choosing a supplier is one of the significant decisions you'll need to make. Your supplier will have a significant impact on the entire lifecycle of the clothes you produce. Choose a good supplier, and you should rarely suffer from delays or setbacks, meaning happier customers and a better reputation. The reduced number of complaints also leaves you with more time to grow your garment business, rather than counteracting and negative feedback due to poor quality or delays.
When choosing a supplier, opting for sustainable and eco-friendly companies is another good idea. The fashion industry is one of the most significant contributors to environmental damage, producing 10% of all annual CO2 emissions and using up vast quantities of water each year. This is not to mention the number of pesticides and chemicals used in production and the unfair working environments and slave labor sadly seen across many parts of the globe. However, consumers are steadily becoming more aware of these issues and consciously purchasing more sustainable clothing. Showing concern for issues like these will help connect with your customers and boost your business, besides doing your bit for the planet and wider communities.
Use Social Media to Promote Your Business
Social media is the perfect place to get the message of your garment business out to the right people – i.e., your target customers. This may be no new idea, but social media marketing is famous for a reason: it works! However, many clothing companies use social media marketing wrong. They use these platforms as a place to promote products rather than connecting with customers. So, rather than using platforms predominantly as a place to sell, you should use them to engage with your audience authentically. This way, you can build brand loyalty and an online community of consumers that love your clothing.
One way you could do this is by sharing images of customers wearing your items. This instantly creates a community-like feel that people want to get involved with. Replying to all messages and comments is also a great way to make customers or potential buyers feel valued. Commenting and liking others' posts aligned with your brand's values and beliefs is another effective way to connect authentically. The more loyal your customers, the more successful your garment business will become.
Find Something That Makes You Unique
Your website, a good supply chain, and a social media following under the belt are all steps in the right direction. However, your clothing business also needs to have a unique selling point (USP) to stand out from the crowd. Having a USP makes your business slightly different from the competition and will remove the number of direct competitors you're facing in the market. A strong USP can also attract new customers and help retain existing ones, all of which love the exclusive value your brand gives them.
Your unique selling point can be whatever you like, but it needs to align with your brand's image and values. For example, perhaps your business goes beyond straight sizing and offers a unique style for the plus-sized market as you believe everyone deserves to look and feel their best. On the other hand, you may specialize in one item of clothing – such as socks – and offer affordable customized designs for a novelty gift. Aligned with the current trend to "go green," maybe you make all your clothes from upcycled waste materials and donate a portion of your profits to an environmental charity. When it comes to USPs, the possibilities are endless! Ensure they echo your brand's mission, vision, and company culture, and you can't go far wrong.